reggie aspelund

Marketing Intern, University of St. Thomas 

Minneapolis, MN 

2014-Present 

 

Assisting the lead marketing strategist with developing and coordinating media relations and strategic marketing communications for The Forum.  Developing primary marketing research studies to assess the changing needs of market segments with The Forum customer base.  Managing projects across cross-functional teams and meeting key deadlines for deliverables.

 

 

Marketing Intern, Univeristy of St. Thomas

St. Paul, MN

​2011 - 2014

 

I created a comprehensive social media strategy to develop brand awareness and product knowledge by various marketing techniques that develop integrating marketing communication (IMC).  I wrote the first department communication strategy that integrated the Center for Catholic Studies’ Institutions for one clear brand vision and message for prospective students, students, and alumni.  I am in the process of converting the John A. Ryan Institute’s website over from Collage to Terminal Four.  

 

Creative Director|Brand Strategist, R+R

Minneapolis, MN

​2013 - present

 

I started doing pro bono work for small businesses and non-profits and decided to start my own branding and event marketing company.  I started in the fashion and beauty category, fitness, and retail.  I am also developing the marketing and communications strategy for the Miss Minnesota Latina.   

 

 

Marketing Manager, Affordable Auto Glass

Hopkins, MN

​2012 - 2013

 

I was responsible for driving customer and channel growth through effective planning, commercialization and marketing program development and execution.  I effectively examined multiple distribution channels, i.e., insurance, out-of-pocket, and B2B to create specific promotional campaigns to meet the needs of the consumer.  I developed and implemented marketing plans and budgets. I also assumed operations manager in scheduling services and managing inventory orders and delivers to provide exceptional customer service.   

 

Sales Professional, Mainstreet Car Company

Hopkins, MN

2007-2012

 

I developed and maintained relationships with new and existing customers via meetings, telephone calls and email.  I negotiated price, delivery and specifications with customers to maximize gross profit while satisfying the customer. I reviewed my own sales performance, aiming to meet and exceed our projections and goals for the year.  

 

Account Executive, Zee Medical (First Aid Service, Inc.)

Burnsville, MN

2009-2010

 

I was responsible for the sale of full line of products/services to new and existing customers. I developed solution-based sales relationships by identifying potential problem areas for the customers and offering Zee products or services as the solution. I engaged in direct one-to-one communication with customer or client, made sales presentations and deployed promotional materials to persuade existing or new customers to buy Zee products or services. I Performed field promotion work and develops new accounts. I demonstrated products and/ or services and provides assistance in the best application of product or services.
 

Account Executive, Clear Channel Communications

Minneapolis, MN

2007-2008

 

I was responsible for building relationships with direct clients to sell Clear Channel assets, which often entailed developing an integrated radio and online campaign to provide the best solution. I also worked with transactional business (media and advertising agencies) that negotiated rates and effectively held gross profit and closed deals. I was the account executive for Kool 108 and helped bring Kool Karaoke to Stella's Fish Cafe.

I was one of the last classes to graduate from Clear Channel University (Houston, Texas) that profoundly shaped me into adverting and marketing communications.